The esteemers of this table wine are numerous, all of which have exalted its characteristics, so much as to gain the fame of being 'the wine of the Kings and the king of wines!' Known and appreciated as far back as the Middle Ages by Kings and noblemen, where the Barolo was always present: however it was thanks to Camillo Benso di Cavour that the wine won its great success. In fact the Count personally dedicated his time to the cultivation of the vineyards and to the production of Barolo with excellent success, so much as to participate in competitions with the best producers of French wines.

Each label must carry a mention of the Controlled and Guaranteed Denomination of Origin besides all the other indications foreseen by law, such as: The determined Region from which the product originates; Denomination of the product composed of the combination of the variety of vine from which the wine originates and the geographic area in which that variety is cultivated; Nominal volume of the wine; Name or company name of the bottler and its registered address; Number and code of the bottler, which may also appear on the closing system (cork or cap); Name of the Country; Indication of the batch; Ecological indications.