Montalcino is a centre which is particularly famous for its many historical and artistic witnesses, and above of because it is the land of noble wines. The wine production in the area in the province of Siena has always been widely appreciated, starting from the second half of the last century, thanks to the valorisation of the raw material and of the land resources which have resulted in three famous denominations: the Brunello di Montalcino DOCG, the Rosso di Montalcino DOC and the Moscadello di Montalcino DOC. The Brunello originated in the middle of the 19th century thanks to the labour of a group of wine makers who obtained a product of grand quality, with the characteristics of an aging wine. In these last years its production has registered a general qualitative evolution, followed by a constant notorious affirmation and also becoming famous in all the world. The Brunello di Montalcino is a red table wine produced exclusively from the grapes cultivated in the Sangiovese vineyards (locally and simply known as 'Brunello').

Each label must carry a mention of the Controlled and Guaranteed Denomination of Origin besides all the other indications foreseen by law, such as: The determined Region from which the product originates; Denomination of the product composed of the combination of the variety of vine from which the wine originates and the geographic area in which that variety is cultivated; Nominal volume of the wine; Name or company name of the bottler and its registered address; Number and code of the bottler, which may also appear on the closing system (cork or cap); Name of the Country; Indication of the batch; Ecological indications.