"I want to say thank you to all consumers. Again this year they chose the tradition and food products that are made in Italy, and I want to urge everyone, once again, to buy and eat Italian. I am very pleased that more and more families show that they prefer to buy products which are in season and come from our territory. These characteristics, besides being a factor in cost savings every day, are also a guarantee of taste and whole someness in the food we put on our tables."
These are the words of Luca Zaia, the Minister of Agriculture, Food and Forestry Policies, on food consumption over these holidays. The Italian family table has been laden with products made in Italy. "Last year," continued Zaia, "I launched an appeal to choose local seasonal products over pineapple and tropical products. My appeal has had its effect. I am happy to note that this year the citizens - consumers have chosen to help our farmers, our businesses, those who work throughout the year to ensure safe food, safe and tasty, and make the image of Made in Italy great on a worldwide scale. This is what our wine producers do, and this year they are the protagonists of the 'Italian toast', the initiative that I promoted and supported and which, from December 18, on the programmes of all the major national and regional broadcasters, put our spumante, our sparkling wines, in the limelight. The bottles for the "Italian toast," the three litre magnums, have been prepared by the consorti a participating in the initiative and can be recognized by labels bearing the wine's name and the logo of the Ministry of Agriculture, Food and Forestry Policies.
"We are toasting with Italian wines on New Year's Eve too. Let's help our businesses and our economy - concluded Zaia - by buying our prestigious quality wines, each of which recounts, in a glass, the history and tradition of the territory."