Murgia, the reign of the trulli, extends between Alberobello, Martina Franca, Locorotondo and Selva di Fasano in that strip of land between the provinces of Bari, Brindisi and Taranto. It is definitely the colour white, in its different hues, that best describes the landscape and the cuisine of these places. One finds it more than ever in the brilliant trulli buildings scattered all over the Itria valley; one watches it take on lunar hues in tuff farms dispersed in the countryside; one admires it in the snow-white historical centres of the hilly towns to find it again on the table, as a savoury cacioricotta, as an appetizing burrata or a good Doc wine of the Murgia area, like Locorotondo or Martina Franca.

More precisely the town of Martina Franca, where the homonymous Doc is produced, can be taken as the starting point of this itinerary. From the height of a hill it dominates the suggestive view of the trulli in the Itria valley. The singular beauty of the surrounding landscape, the artistic interest of the buildings and of the old city make of it a renowned tourist attraction. Among white lime houses and small streets, often surmounted by small arches and beautiful wrought-iron window-sills, Martina Franca preserves palaces and churches of inestimable value, like the princely Ducal Palace of Bernini and the Collegiata, both masterpieces of Puglia's Baroque style. The basket of the traditional local produce is rich and diversified and boasts of a rich cheese production and an excellent olive-tree cultivation with Dop recognition of its Terra di Bari oil. One must not forget the salted meat production, with capocollo and soppressata, maybe the most representative products of Martina Franca.

Leaving behind this white hilly town one reaches Locorotondo, a wine town with its homonymous Doc wine, featuring a circular plant and winding streets that run among numerous trulli. Architecturally speaking, the Neo-Classic Mother Church of San. Giorgio and the Church of S. Maria La Greca and De Bernardis Palace are noteworthy.

Another very famous centre of the Itria valley is Alberobello with its trulli quarters that extend all around the centre of the village. When walking in its streets it is possible to catch a glimpse, through the always-opened doors, of the internal structure of these archaic houses and that can be easily visited on request. From the height of the Monti quarte, where there is the modern church of San. Antonio, also in the shape of a trullo, opens out a beautiful view of the valley that makes Alberobello one of the most suggestive sights of the Puglia region.